New clients from multiple channels

We attract clients through:

• Facebook;
• Instagram;
• Google;
• TikTok;
• the Home Guardy website;
• local service pages;
• enquiry forms;
• content;
• repeat enquiries;
• referrals and reviews.

You do not need to learn advertising platforms, search for contractors or wonder where the advertising budget went.

We launch advertising, test audiences and ads, stop ineffective combinations and scale what generates orders.

Leads or ready-to-book orders

Depending on the service and region, you receive:

• the client's contact details;
• a description of the task;
• photos;
• the address or area;
• the preferred date;
• a preliminary scope of work;
• or a fully prepared order.

You only need to contact the client, confirm the details and perform the work.

One enquiry without a crowd of competitors

We do not sell the same contact to five service providers.

There is no auction where everyone calls the client at the same time and tries to undercut one another with the lowest price.

One enquiry is assigned to one suitable service provider.

We take into account:

• the service area;
• the type of service;
• availability;
• the client's language;
• response time;
• quality of work;
• previous results.

No complicated CRM

You do not need to learn a CRM, fill in dozens of fields, move deals through a pipeline or understand automations.

We manage:

• enquiries;
• advertising sources;
• statuses;
• the sales pipeline;
• client history;
• follow-ups;
• analytics;
• advertising results.

You receive only what you need to do the work:

• client details;
• the order description;
• a clear process;
• a communication script;
• the next task.

We make the process as simple as possible for you.

Ready-made scripts and processes

You do not need to work out how to speak with the client and convert an enquiry into an order.

We provide:

• a first-call script;
• a list of questions for preparing a quote;
• message templates;
• an order confirmation process;
• recommendations for handling objections;
• rules for agreeing additional work;
• an order completion process;
• a procedure for handling complaints.

You use the ready-made structure and adapt it to your communication style.

Monthly report

You can see what is happening with your money and orders.

Every month we show:

• how many enquiries were received;
• how many orders were confirmed;
• how many orders were completed;
• how much revenue they generated;
• how much was spent on advertising;
• the average order value;
• how many clients returned;
• why some clients declined;
• which services should be promoted more actively;
• which advertising directions should be stopped.

No guesswork. Figures and specific actions.

Opportunity to grow

You can start with one service and a small territory.

When the system delivers results, you can add:

• new services;
• additional areas;
• neighbouring cities;
• new teams;
• B2B clients;
• recurring contracts;
• property servicing;
• additional service categories.

You are not simply receiving individual orders. You are building a scalable service business.

1. You submit an application

Send us:

• your country and city;
• your service area;
• your list of services;
• the number of employees;
• your experience;
• photos of completed work;
• your website or social media pages;
• your average order value;
• the languages you speak;
• the number of orders you can accept;
• your available advertising budget.

For settlements, it is sufficient to have official sole trader status, its local equivalent or a registered company.

2. We analyse your business

We assess:

• which services you provide;
• where you operate;
• your pricing;
• how many orders you can accept;
• the level of competition in your region;
• which services are easiest to promote;
• which advertising channels are most suitable.

3. We agree on the launch

Together we define:

• services;
• the service area;
• prices or price ranges;
• available capacity;
• the languages you speak;
• the advertising budget;
• the enquiry handover process;
• client response times.

4. You choose the advertising budget

You decide how much you are prepared to invest in your region.

You do not need to invest a large amount immediately.

You can start with a budget you can genuinely afford. We will assess whether it is sufficient for testing, distribute it across channels and show you the results.

The advertising budget is paid separately and is used to attract clients in your region.

For setting up, managing and optimising advertising campaigns, Home Guardy receives 10% of the agreed advertising budget, but no less than €100 or the equivalent in local currency per advertising period.

For example:

• advertising budget €500 — advertising management €100;
• advertising budget €1 000 — advertising management €100;
• advertising budget €2 000 — advertising management €200;
• advertising budget €5 000 — advertising management €500.

5. We launch advertising

• create ads;
• configure audiences;
• test different services;
• test Facebook, Instagram, Google and TikTok;
• analyse the cost per enquiry;
• stop ineffective campaigns;
• increase the budget where orders are generated.

6. You receive an enquiry

We send it through the agreed channel:

• WhatsApp;
• Telegram;
• email;
• phone;
• another convenient method.

You receive the collected information and a clear next action.

7. You speak with the client

The initial conversation is handled by you or a member of your team who speaks the client's language fluently.

This is important: the client speaks with someone who understands the local market, culture, pricing and the specifics of the work.

You:

• clarify the details;
• answer questions;
• confirm the price;
• agree on the time;
• close the order.

8. You perform the work and receive payment

You perform the service, invoice the client and receive payment.

After that, you report to us:

• the final amount;
• the order status;
• additional work;
• any complaints;
• the completion result.

10% of the advertising budget + 10% of paid orders

Home Guardy receives:

10% of the agreed advertising budget for setting up, managing and optimising advertising, but no less than €100 or the equivalent in local currency per advertising period;

10% of completed and paid orders received through Home Guardy.

The advertising budget is paid separately and is used entirely to attract clients.

If the client does not pay for the order, no order commission is charged.

If the order is cancelled before the work is performed, no order commission is charged.

If the order does not take place, you do not pay us for the contact details provided.

Advertising budget €500 and paid orders of €3,000

• advertising budget: €500;
• advertising management: €100;
• Home Guardy commission on orders: €300;
• total received by Home Guardy: €400;
• after paying the commission and advertising budget, the remaining amount is €2 100 before deducting the costs of performing the work.

Advertising budget €1,000 and paid orders of €5,000

• advertising budget: €1 000;
• advertising management: €100;
• Home Guardy commission on orders: €500;
• total received by Home Guardy: €600;
• after paying the commission and advertising budget, €3,400 remains before deducting the costs of performing the work.

Advertising budget €2,000 and paid orders of €10,000

• advertising budget: €2 000;
• advertising management: €200;
• Home Guardy commission on orders: €1 000;
• total received by Home Guardy: €1 200;
• after paying the commission and advertising budget, €6,800 remains before deducting the costs of performing the work.

The more revenue advertising generates, the lower Home Guardy's effective share becomes relative to your revenue.

How much such a team costs in Europe

Even a small team or group of contractors may cost approximately €12 000–25 000 per month, excluding the advertising budget.

Digital marketing and CRM specialists in the European market may each cost several thousand euros per month. Separate management of Google and Meta Ads for a small business often costs from €1,500 to €4,000 per month for two channels, before CRM, sales, website and analytics costs.

Example

Home Guardy generated paid orders for you worth €20 000 in one month with an advertising budget of €4 000.

• advertising management: €400;
• Home Guardy commission on orders: €2 000;
• total received by Home Guardy: €2 400;
• estimated cost of an in-house team: €12 000–25 000;
• difference: approximately 5–10 times less expensive.

The advertising budget is not included in either option and is paid separately.

How much such a team costs in the United States

The median salary of one marketing manager in the United States exceeds $13,000 per month, a sales manager earns around $11,500, a CRM manager earns around $8 700, a web developer earns around $7,500, and a designer earns around $5,000. Together, this already amounts to approximately $45,000–50,000 per month in base salaries alone, excluding employer taxes, insurance, paid leave, software and the advertising budget.

Example

Home Guardy generated paid orders for you worth $30 000 in one month with an advertising budget of $6 000.

• advertising management: $600;
• Home Guardy commission on orders: $3 000;
• total received by Home Guardy: $3 600;
• basic cost of an in-house team: around $45 000–50 000;
• Home Guardy is approximately 12–14 times less expensive.

You do not pay for a team of employees, their working time or their attempts to understand your business.

You pay 10% for advertising budget management and 10% only on paid orders.

We do not sell one lead to multiple service providers

You do not take part in a price race with five competitors.

We do not charge for a contact

You do not pay for a phone number or an enquiry that did not become an order.

10% of the order is charged only after the work has been completed and paid for by the client.

10% of the advertising budget is paid for setting up, managing and optimising advertising campaigns.

We manage sales

We do not hand you a spreadsheet or CRM and tell you to figure it out.

We manage the system ourselves and send you a clear enquiry or a prepared order.

We show the results

You receive a monthly report on enquiries, orders, costs and revenue.

We help bring the client back

After the first order, we work on:

• repeat services;
• reminders;
• reviews;
• additional offers;
• recurring servicing.

We help you scale

You can add new services, territories and teams without building a new sales department in every region.

Submit your application now

Tell us:

• where you operate;
• which services you provide;
• how many orders you can accept;
• which languages you speak;
• what advertising budget you are prepared to allocate.

We will assess your service category and propose a launch plan.